Weekly Top 5: Celebrities Who Turned Beauty Into Business

A roundup of five celebrities who started their own beauty and makeup lines — all with very different approaches.
Updated August 6, 2021

Rihanna’s making the headlines again. And no, it isn’t because she’s finally dropping that album we’ve been waiting for since 2017. This week, Forbes announced Rihanna is a billionaire. Her beauty line, Fenty, has helped make her the wealthiest female musician in the world, with an approximate net worth of $1.7 billion. And while Fenty is, clearly, a runaway success, Rihanna is far from the only major celebrity to dive into the world of beauty. For this Weekly Top 5, we’re going to take a look at five of the most influential beauty lines created by, well, influencers.  

1. Rihanna’s game changing billion beauty line

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What sets Fenty apart from other products?. Fenty turned the beauty industry upside down when her brand offered 40 (now 50) shades of foundation. Rihanna earned her millions (now billions, in case you forgot) because she knew representation matters. She opened the conversation that people have been tip-toeing over for years: women of color deserve makeup to match their skin too.

2. Kylie killin’ the lip game

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Say what you will about the Kardashians, but they know how to market their mishaps. When Kylie Jenner was under scrutiny for getting lip enhancements, she built a cosmetic empire on top of the attention her lips were receiving. Thus, Kylie Cosmetics was born. Kylie Cosmetics is known for its long-lasting lip kits that contain a liquid lipstick and a matching liner. Her brand quickly took off, and now she’s got her own skincare line as well. 

3. Visit Lady Gaga’s Haus

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When Lady Gaga isn’t writing music, touring, or starring in Oscar-winning films, she’s preaching acceptance and equality to her fans. So it’s no surprise that she created Haus Laboratories. Lady Gaga’s beauty brand is for boys, girls, and everyone else because according to Lady Gaga, makeup shouldn’t be gendered. 

4. About Halsey’s about-face

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This last year has been a big one for singer/songwriter Halsey. She gave birth to her first child, she announced the release of her fourth album — and she created a bold beauty brand. Halsey’s about-face is a collection of resplendent beauty products made to stand out. With a swipe of green eye cream here and a dab of blue gloss there, about-face is as creative as Halsey’s music. 

5. Selena Gomez creates something Rare

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From Barney to Disney to Justin Bieber to selling out stadiums on tour, Selena Gomez has done a lot — but even then, it apparently wasn’t enough. So she created Rare Beauty, a minimalist “no-makeup makeup” beauty line. In a oversaturated beauty world, Rare takes a more natural approach.